Krystal Cau is a seasoned Marketing & Communications professional with more than 12 years of experience, with expertise in brand development, content creation and public relations.
Krystal built her career in New York City where she succeeded in transforming brands through powerful messaging and strategic marketing communications. At the start of her career, Krystal began cultivating and nurturing relationships with clients as she believes this is essential for success.
Prior to joining the team at NP Strategy, Krystal most recently served as Director of the Brands department at a major agency in New York, where she spearheaded the corporate and internal communications for both small and well-established organizations. Krystal has uniquely navigated global brands including Peloton and Belvedere through critical paradigm shifts. She is well-versed in strategic partnerships and building traditional and non-traditional marketing concepts.
Born and raised in England, Krystal has spent most of her time in New York growing her career. Krystal recently relocated to Charleston with her husband, sons Quinten and Julien and their labradoodle, Theodore. In her “spare” time Krystal enjoys spending time with her family, cooking, bike riding, gardening and taking on new DIY projects.