As a seasoned PR industry veteran, Erin Smith offers the combination of industry knowledge, business acumen and communications expertise companies need to adapt to change, outpace the competition, and improve their relationships with stakeholders. She has a proven track record of creating multi-channel campaigns and strategies for global Fortune 500 businesses to small businesses and everything in between. With a passion for problem-solving, Erin is a trusted strategic advisor who has worked with clients across many industries including A/E/C, Life Sciences, and Agriculture.
Previously, Erin served in a leadership position at a strategic communications B2B agency in Raleigh, N.C. There she led the agency in developing a growth strategy and direction, overseeing client delivery and success, and she understands the value to clients and brands of delivering on great ideas – infusing everything with a sense of urgency and total commitment to results.
Erin began her career in Boston where she worked as an account executive at a local PR agency where she helped launch a national women’s fashion brand. A North Carolina native, Erin moved back to Raleigh, where she served as an account manager for several clients at a local marketing and advertising firm. Throughout her career, she has worked to secure coverage for her clients in the New York Times, Wall Street Journal, Better Homes and Gardens, Parenting, and national trade publications.
A graduate of North Carolina State University with degrees in communication and Spanish, Erin lives in Raleigh with her husband, Chris, and her three sons.