Seasoned Journalist Joins NP Strategy

June 1, 2022

Expands Charleston, SC Office and Supports 30-Person Team

 NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, has grown the dynamic team with the addition of Abigail Darlington, who will serve as a Director. Darlington is an award-winning journalist with the Post and Courier, a Pulitzer Prize-winning newspaper where she helped lead coverage of the business community across South Carolina.  Darlington also served three years as the Senior Communications Officer for the Coastal Community Foundation.

“We are thrilled to have Abigail join our rapidly expanding team. Not only does she have extensive experience in strategic communications and marketing, but she’s also a former journalist and talented storyteller” said Heather (Hoopes) Matthews, CEO of NP Strategy.

Darlington is an experienced communications strategist with a diverse background in non-profit and community communications, media and public relations, branding and reputation management, digital content strategy, advocacy, and thought leadership.

When Darlington was reporting for The Post and Courier, she covered local government, flooding and affordable housing, economic development, arts and entertainment. Most recently, she helped the Lowcountry community by leading communications efforts for the Coastal Community Foundation, the largest foundation in South Carolina with a combined service area of nine coastal counties and total managed assets of more than $400 million.

“I’m excited to bring my experience in nonprofit communications and journalism to serve our diverse clientele,” Darlington said. “NP Strategy is an impressive team with some of the best in the industry. I’m honored to have the opportunity to work with them.”

Founded in 2013, the rapidly growing NP Strategy team brings together former journalists, political insiders, and communications professionals to serve clients ranging from nonprofits to global corporations.  Together, NPS+ provides swift thorough assistance in media relations, stakeholder engagement, crisis communications, video production, digital content development, event management and strategic messaging needs.

Darlington is the 8th new team member to join NPS+ since January 2022. The Charleston native can be reached at

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