Reach your target audience exactly where they are…their phones

Seth Palmer • March 11, 2021

Did you know that the average person spends five hours a day on their mobile device? 

With these growing numbers, mobile marketing has become a powerful tool to connect with your target audience. Geofencing is a location-based service that triggers a pre-programmed action, such as alerts or notifications, when a mobile device enters or exits a virtual geographic boundary, known as a geofence. Using radio frequency identification (RFID), Wi-Fi, GPS, or cellular data you can directly engage with the user on their device. 

Research from the market intelligence agency, SmartBug, shows that mobile ads with geofencing have double the click-through rate of non-location targeted campaigns. 

So why should you consider geofencing for your next campaign?

  • Hyper-targeting. Geofencing gives you the ability to find your specific audience and reach them at the right time and right place. From targeting a specific location to filtering your audience criteria to target a specific demographic, you create a personalized customer experience. 
  • Improved Data Collection. Geofencing collects insightful data metrics that can determine which target segments have higher engagement, traffic patterns, and message effectiveness.
  • Cost-Effectiveness. Geofencing gives you the ability to reach the audience you need to so that you are no longer spending money on those who aren’t likely to take action on your issue. It truly gets you more bang for the buck! 

Technology market researcher, MarketsandMarkers, projects geofencing to grow by more than  27 percent by 2022. 

With the in-person disconnection brought on by the pandemic continuing, digital advertising will continue its dominance for all industries. Through tools like geofencing, businesses and advocacy organizations can focus their efforts and resources by targeting the audience they need, not hoping to garner the audience they want through indiscriminate advertising. Grab your audience where they are…on their phones. 

Need help with your next geofenced marketing or advocacy campaign? Reach out to our team at NP Strategy

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