Jesica Johnson Mackey May 31, 2023 in

Four Ways to Make the Most of Your Website

In today’s world, our attention is pulled in countless directions. Studies show the average user decides whether or not they want to stay and scroll a website in the first…

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Jean Cecil Frick May 24, 2023 in

Marketing Minute Video: Crafting an Impactful Elevator Pitch

Mastering your elevator pitch is crucial for positioning yourself and your company for success. NP Strategy Senior Vice President Jean Cecil Frick shares her tips on making a lasting impression…


May 24, 2023 in

Simplifying Your Media Strategy

In today’s digital climate, establishing a strong media presence can be a crucial strategy for any organization or individual. Having an effective media relations strategy can open doors for your…

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Abigail Darlington May 17, 2023 in

Are You Telling Stories in Your PR Campaigns? You Should Be.

I recently finished reading the novel “Demon Copperhead” by Barbara Kingsolver, which tells the coming-of-age story of a boy growing up in rural Appalachia at the height of the opioid…

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Jamie Lovegrove April 27, 2023 in

Three Tips for Placing Your Next OpEd

One of the most effective ways to get your organization’s perspective out into the public without having to go through the filter of news reporters or pay for advertising is…

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