Jesica Johnson Mackey November 30, 2022 in Marketing Minutes
Marketing Minute Video: Nonprofit Communications
Every nonprofit has a big vision, but smaller budgets often mean smaller steps. NP Strategy intern Camryn Hipp shares how nonprofits can utilize their communications strategy to reach their goals.
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Heather Matthews November 30, 2022 in NPS+ Articles
Avoiding “No Comment”
Have you ever wanted to say, “no comment”? It’s an easy answer to an unwanted media inquiry, but “no comment” is not very effective — and in today’s digital world,…
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Jesica Johnson Mackey November 16, 2022 in Marketing Minutes
Marketing Minute Video: Harnessing the TikTok Algorithm
Do you know how TikTok prioritizes its content? NP Strategy intern Holyn Aukerman shares insight into what makes this social media platform tick and how to best position your content…
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Jesica Johnson Mackey November 16, 2022 in NPS+ Articles
Telling Your Brand Story
By Camryn Hipp Communicating your brand is all about telling its story and it’s important to do it the right way. Strong storytelling is a way to establish brand awareness,…
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Heather Matthews November 2, 2022 in Marketing Minutes
Marketing Minute Video: Avoiding “No Comment” Media Responses
Have you ever wanted to say, “No comment,” to an unwanted media inquiry? It’s an easy answer that can backfire due to a modern perception of someone trying to avoid…
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