Erin Sanders February 8, 2021 in

Marketing Minute: Brand Reputation

When a crisis hits your organization, and it will, one of the factors that will determine the extent of the damage and the timeline of the crisis is your brand…

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Jill Baker February 1, 2021 in

Marketing Minute: Search Engine Optimization

Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts user experience and performance in organic…

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Michelle Legaspi January 29, 2021 in

The Value of Going the Extra Mile

For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric or data point. When it comes…

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Catherine Dingler January 25, 2021 in

Marketing Minute: Empathy

Empathy is an important skill for personal relationships, but it’s also an integral tool for business. On this week’s Marketing Minute, Catherine Dingler discusses how to best use empathy to…

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Catherine Dingler January 19, 2021 in

Marketing Minute: Podcasting

Podcasting is increasingly popular, so it’s no surprise business owners are looking to the medium as an effective tool to reach new clients and market their business. On this week’s…

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