October 30, 2018 in

Taking a page from the political playbook: Digital Targeting for your company

As we approach the November elections, your inbox, social media feeds and internet browser are likely filled with messages from candidates looking for your vote. And they somehow seem to…

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October 16, 2018 in

Six Ways to Ease Event Anxiety

From cocktail receptions to conferences, events are rarely a walk in the park. There’s a mountain of detail that goes into executing an event – and even then, something will…

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October 5, 2018 in

Stakeholder Engagement – A Silver Approach

Stakeholder management has been touted as a “silver bullet” to achieve successful projects or implement changes in organizations. In reality, it is better described as “silver buckshot”. It takes a…

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September 18, 2018 in

Play me the song of your people: Why your video might be better without you.

Are you a real person? Hang on – don’t answer quite yet. Let me explain: Every morning in newsrooms across the country, young reporters pitch stories to their patient and thoughtful news…

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September 4, 2018 in

You saw what?? How to manage your reputation on social media.

40 minutes a day. In today’s fast paced world, 40 minutes is a long time. More time than it takes to eat breakfast, watch the news or possibly drive to…

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