NP Strategy Expands Raleigh Office; Erin Smith Joins Growing Strategic Communications Team as Vice President

July 20, 2021

With a growing client base in North Carolina, strategic communications firm NP Strategy (NPS+) welcomes Erin Smith to the NPS+ team as Vice President and head of business development in North Carolina. Smith has over 13 years of experience in strategic communications and most recently served as President of BAERING Public Relations.

“Erin Smith is a smart, tenacious professional,” said Heather Matthews, CEO, NP Strategy. “She is already off to a successful start and I look forward to watching her serve our clients, grow our NPS+ team and win new work in North Carolina.”

Erin is one of 30 NP Strategy team members located in six offices throughout North and South Carolina.  The strategic communications firm offers a wealth of critical services including crisis communications assistance, media relations, stakeholder and community engagement and video production.

“NP Strategy’s impressive record of growth between Charlotte, Raleigh, and the coast is a testament to the great work done for clients, said Erin Smith. “Couple that with North Carolina’s continued rankings as a top place to live and do business only compounds the opportunity to be the leading strategic communications agency in the Carolinas.”

Smith graduated from North Carolina State University with degrees in communication and Spanish and has a proven track record of creating multi-channel campaigns for global Fortune 500 companies and small businesses across many industries including AEC and life sciences.

Smith is the latest in a series of rapid hires by the strategic communications firm.  Since May, NPS+ has added two people in the Charlotte office, and one person to each of the growing NPS+ teams in Charleston, Columbia and Greenville, SC.


NP Strategy is a strategic communications firm composed of former journalists, political insiders and public relations executives. NP Strategy is a wholly owned subsidiary of Nexsen Pruet, a 200-attorney law firm providing additional resources including deep relationships across the Carolinas and United States. We guide our clients in navigating challenges and leveraging opportunities. For more information, visit

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