NP Strategy Expands North Carolina Presence

Caroline Balchunas • September 26, 2022

NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes Denada Jackson to the growing team.  Jackson, an award winning public relations expert with established roots in the Charlotte area, will serve as a NPS+ Senior Advisor.

“Denada’s relationships and dynamic background will immediately add value our clients and our team,” said Heather (Hoopes) Matthews, CEO of NP Strategy. “We look forward to growing our client base and our offices throughout North and South Carolina.”

Jackson joins NP Strategy after serving the City of Charlotte for seven years in a number of different roles. Most recently, Jackson worked closely with Mayor Vi Lyles and the Charlotte City Council to provide communications support, event and relationship management and also played an integral role coordinating initiatives with the White House and North Carolina Governor’s Office.

“I’m excited to join NP Strategy to offer my unique problem-solving ability and passion for storytelling to help clients thrive in the current marketplace,” Jackson said. “I look forward to accessing its deep bench of resources to grow public, private and nonprofit organizations in Charlotte and across North and South Carolina.”

A recognized community leader with a passion for youth empowerment and education, Jackson is currently a board member of the Thomas Davis Defending Dreams Foundation, which provides free programs and educational opportunities for underserved youth. Among her many professional achievements, Jackson received the Women in Business Award from the Charlotte Business Journal in 2017.

The Charlotte native graduated from North Carolina A&T State University with a degree in journalism and mass communications. Jackson is the fourth new team member to join NPS+ since August 1st.