NP Strategy Expands in Charleston; Krystal Cau Joins Growing Strategic Communications Team as Director

July 13, 2021

With a growing client base in the low country, strategic communications firm NP Strategy welcomes Krystal Cau to the NPS+ team.  Cau is an experienced public relations professional who recently relocated to Charleston from New York City.

“Krystal served national, household name brands in her previous role and she managed team members on both the east and west coasts. Krystal brings valuable experience, insight and perspective to both our NP Strategy team and to the clients we serve,” said Heather Matthews, NP Strategy CEO.

Cau’s extensive experience spans a variety of consumer businesses. Prior to joining NP Strategy, Cau served as Director of the Brands Department at a public relations agency in New York City. She managed brands including Peloton and Belvedere through critical paradigm shifts. Originally from England, Cau spent over a decade of her professional career in New York City, before moving to Charleston with her family.

“I am honored and thrilled to be joining the passionate team at NP Strategy and to further build on the company’s success as we continue to innovate and grow,” said Krystal Cau.

Cau is the 5th addition to the NP Strategy team in the past two months. Already in 2021, NP Strategy has added team members in the firm’s Charlotte, Columbia and Greenville offices.

About NP Strategy

NP Strategy is a strategic communications firm composed of former journalists, political insiders and public relations executives. NP Strategy is a wholly owned subsidiary of Nexsen Pruet, a 200-attorney law firm providing additional resources including deep relationships across the Carolinas and United States. We guide our clients in navigating challenges and leveraging opportunities. For more information visit

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