NP Strategy Continues Trend of Growth in North Carolina

November 2, 2021

Experienced marketing planner Emily Almasy joins the NPS team in Raleigh, NC

Strategic communications firm NP Strategy is strengthening its presence in North Carolina with the addition of strategic marketing and communications professional Emily Almasy.  Almasy brings over 20 years of experience in branding, advertising, marketing and digital strategies for B2B and B2C organizations from various industries including health care, technology, and life sciences.  She will work in the Raleigh office, serving NPS+ clients as a director. 

“We are excited to welcome Emily Almasy to our team,” said Heather (Hoopes) Matthews, NP Strategy CEO.  “She is a leader who wears all the hats, and her expertise on brand positioning and client and customer communications will ensure all campaigns and initiatives deliver outstanding results for our clients.”

Emily Almasy most recently served as a Vice President of Client Services at Sinclair & Co., a full-service boutique marketing agency, where she worked with organizations large and small to find and live out their brand. Under her leadership, marketing plans led to growth, expansion, and acquisition for various clients. 

“I’m pleased to take the next step in my career with NP Strategy and look forward to working with the team to offer creative and strategic solutions to clients across the Carolinas and beyond. My background is a great match for NPS+ and I’m excited to be a part of the growth and expansion of the Raleigh office.”

Emily received her bachelor’s degree in media advertising from Appalachian State University, and her master’s degree in business administration from Meredith College, where she has served as an adjunct professor teaching senior-level advertising and sales promotion. 

Emily is also a graduate of Leadership Raleigh 22, a 2010 recipient of Triangle Business Journal’s “40 Under 40” Award and is actively involved in the Triangle AMA. 

In recent months, NP Strategy expanded its South Carolina operations with the addition of Manager Kait Park and Project Manager Jamie Lovegrove. 


NP Strategy is a strategic communications firm helping clients connect with the right people, in the right way, in order to reach their goals. The NPS+ team is composed of former journalists, communications professionals, political insiders and public relations executives. NP Strategy is a wholly owned subsidiary of Nexsen Pruet,  a 200-attorney law firm providing NPS access to deep relationships across the Carolinas and the United States. For more information visit

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