NP Strategy Continues to Grow Team, Expanding 3 Offices

February 8, 2022

New hires to support growth in North & South Carolina

NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, today announced the addition of multiple new hires as the company continues to expand across the Carolinas. 

Caroline Balchunas – Project Manager, Charleston, SC 

Meghan Durant – Project Coordinator, Charleston, SC

Darain Ginyard – Creative Specialist, Columbia, SC

Robert Andrews – Project Specialist, Raleigh, NC  

“We are excited to welcome Caroline, Meghan, Darain and Robert to our team,” said Heather Matthews, CEO of NP Strategy. “These strong new additions will allow us to meet the needs of our rapidly growing client base while bringing a fresh perspective to our communication strategies.”

Caroline Balchunas is an award-winning journalist and storyteller to the core. Balchunas is a graduate of Loyola University New Orleans. With her journalism background, Caroline joins the NPS+ media relations team and will bring our clients’ stories to life. 

Meghan Durant joins the firm after working in a variety of communications roles in South Carolina politics. She graduated from the University of South Carolina. Durant will also join the media relations team to advise clients on communications and content strategies. 

Darain Ginyard is a creative visual communicator dedicated to and passionate about the world of visual design and marketing. A native South Carolinian, he graduated from the University of South Carolina before obtaining a master’s degree in mass communication from the University of Southern New Hampshire. As a creative specialist, Darain will offer graphic design and other services for the NPS+ team. 

Robert Andrews is a veteran public and political affairs professional with a commitment to seeking out the best strategies to plan and execute successful campaigns. With nearly a decade of experience, Robert has built relationships in government, business, and non-profits across North Carolina. In his role as project specialist, Andrews will craft communication strategies for clients. 



NP Strategy is a strategic communications firm helping clients connect with the right people, in the right way, in order to reach their goals. The NPS+ team is composed of former journalists, communications professionals, political insiders, and public relations executives. NP Strategy is a wholly owned subsidiary of Nexsen Pruet, a 200-attorney law firm, providing NPS access to deep relationships across the Carolinas and the United States. For more information visit

Recent Highlights

« Back to All Highlights

June 30, 2022

Your Intuition: It Will Lead You in the Right Direction

By Gulie Moore Some of the best salespeople I have ever met were the Girl Scouts in my college town. With minimal, local, and sometimes hand-drawn advertising, they would set…

Read More

June 30, 2022

Marketing Minute: Visual Creatives

Standing out in the digital world isn’t easy. On this week’s Marketing Minute, NP Strategy’s Creative Specialist Darain Ginyard shares how visual creatives can help your content make an impression.

Read More