News Journalist Michelle Legaspi Joins NP Strategy; Expands NPS+ Media Relations Services

December 2, 2020

Greenville, South Carolina (December 2, 2020) – Strategic communications firm, NP Strategy, strengthens its media relations expertise with the addition of a 10th former news journalist to join the rapidly growing team.  Michelle Legaspi will work in the firm’s Greenville, SC office and help manage media relations for clients served from all eight NPS offices in North and South Carolina.

“Today’s digital environment demands swift, strategic advice when it comes to messaging,” said Heather (Hoopes) Matthews, CEO, NP Strategy. “Michelle understands the media and social media demands facing our clients.  She will deliver compelling communications advice with energy and authenticity.”

A native of the Upstate, Legaspi recently ended a career in TV news as a morning reporter for Fox Carolina News in Greenville.  She also served as a multimedia journalist for WACH Fox 57 in Columbia, SC, shooting, writing and editing news stories on a daily basis.

“I have a passion for storytelling and the NP Strategy team is well known for its media and videography services,” said Michelle Legaspi, Communication Specialist, NP Strategy. “This is a wonderful opportunity for me to leverage my skill and help businesses and organizations across the Carolinas.”

Legaspi is a University of South Carolina graduate with a degree in Broadcast Journalism.  While in college, Michelle was the video manager for Kanakuk Kamps overseeing videographers in six locations. Connect with Michelle: michelle@npstrat.com

ABOUT NP STRATEGY

NP Strategy is a strategic communications agency that helps clients connect with the right people, in the right way, in order to reach their goals. The NPS+ team is composed of former communications directors, journalists, political insiders and public relations executives. NP Strategy is a wholly owned subsidiary of Nexsen Pruet, a 200-attorney law firm providing additional resources including deep relationships across the Carolinas and United States. We guide our clients in navigating challenges and leveraging opportunities. For more information visit www.npstrat.com.

Recent Highlights

« Back to All Highlights

June 21, 2021

Marketing Minute: Advocacy

While advocacy is usually reserved for discussions involving lobbyists and elected officials, many of the same principles can be applied to any marketing campaign. In this week’s Marketing Minute, Seth…

Read More

June 17, 2021

Keeping Readers Engaged through Brevity

Dr. Seuss once said, “The writer who breeds more words than he needs is making a chore for the reader who reads.” Simply put, superfluous pieces are a one-way ticket…

Read More