How to Maximize Client Relationships through Feedback

Jean Cecil Frick • September 24, 2020

When thinking about client feedback, it’s normal to feel overwhelmed by the possibilities; perhaps this is why we often wait until the end of a project to solicit feedback. But why not get ahead of it? To help alleviate the anxiety that can come from client feedback, set the stage by surveying clients at the beginning. What better way to meet and exceed expectations than to know upfront how you’re being evaluated? You’ll know firsthand what your clients’ needs are, and therefore have a better chance to exceed their expectations.

Ask questions such as, “How often would you like updates? How do you prefer to communicate – by phone or email? How much detail would you like? What should I know about you and your company as we move forward?” The strength of your business partnership relies heavily on your relationship dynamic – which is often fueled by good communication.

To enhance this relationship, start by understanding expectations and finish by building trust. Express genuine interest in getting to know your client. Consider how your client is being evaluated. If you have a single point of contact, think about what you could do to make that person and their team successful in the eyes of their organization. When the client succeeds, you succeed. It’s that simple!

Hopefully, your shared success will lead to a long-term relationship. Remember that seeking client feedback is important whether you are starting your first project together or have been working together for a decade- you can still continue to grow and strengthen each other.

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