How to Increase Brand Awareness on Social Media

Joshua Simelton • November 5, 2021

In this day and age, if you want your company to reach its maximum potential, a concerted effort must be made to use social media. But it goes deeper than just posting a few sentences every day. Successful brands are frequently discussed and part of the conversation, even when they aren’t directly involved. This impacts brand awareness and creates visibility for your company, which can have a positive impact on your bottom line. So, where do you start? Here are a few tips on how to use social media to increase brand awareness.

First, choose the right platform(s) for your audience. Once you do that, you’ll know exactly who you’re talking to. From there, deliver engaging content and encourage your audience to share it. The more people you get to share what you’ve posted, the more chances you have of growing your audience, which will allow you to make a greater impact and be a part of the larger conversation.

Next, connect with influencers and other brands that are like-minded and share your vision. This is a great way to tap into their followers while building a social media campaign that speaks to your audience as well. At its core, social media is about building a community, so retweeting, sharing, liking and commenting increase overall engagement. Customers and followers love being mentioned on social media, so feel free to include them in the same post as their favorite influencer.

And finally, invest in promoted posts and advertising. Social media is not what it used to be, with some platforms changing their algorithms weekly. Facebook, Instagram and others limit the reach of posts to your audience, leading to plummeted engagement across brands and accounts. In order to combat this, you should make sure your company invests in promoted posts and advertising via posts and stories. And remember authenticity is key – ads that come across as organic perform best and lead to more conversions.

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