Four Ways to Make the Most of Your Website
Jesica Johnson Mackey • May 31, 2023
In today’s world, our attention is pulled in countless directions. Studies show the average user decides whether or not they want to stay and scroll a website in the first 10 seconds. If you want to keep viewers engaged, it is crucial to make an immediate impression. Websites should be visually captivating, user-friendly, and overall interesting to explore.
Consider these four tactics to make sure your website stands out:
1) Your website should be organized and visually pleasing. Nobody wants to feel as if they are solving a puzzle trying to find information on a website. Divide your information into different sections – or even different pages – of your website with clear headings. This allows users to quickly navigate and find what they are looking for.
2) Interactivity is key. Website users love opportunities to interact with a website. One way to do this is to incorporate movement when scrolling, like an image or text that falls into place as the user reaches it. But keep in mind, you want to create strategically placed visuals, not give your users motion sickness. Another method of introducing interactivity is through the inclusion of social media accounts or blogs. These give the user an opportunity to interact further if they wish.
3) Pay attention to your voice. Make sure that the image you wish to portray of your brand is reflected in your messaging. Think about the words you use and how you want them to sound. Professional? Personable? Easygoing? From there, keep your voice consistent throughout your website.
4) Most importantly, make it yours! Your website is a one-stop resource for all things related to your brand. Reflect this by using personalized images and your brand’s colors to make the user feel more connected to your brand while they are navigating your website.
Websites can be a wonderful tool for building brand recognition and publishing information. Better yet, an interesting and appealing website might make users want to continue scrolling even after finding the information they were seeking. Take time to carefully craft your website – your users will thank you!
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