Charleston County PIO Joins NP Strategy

April 2, 2024

CHARLESTON, S.C. [April 2, 2024] – NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, expands its Lowcountry presence with the hiring of Kelsey Barlow who will work out of the Charleston, South Carolina office as a Senior Advisor. With nearly 20 years of experience in local government and media, Barlow brings a wealth of valuable knowledge that will benefit NP Strategy clients from coast to coast in the U.S.

“Kelsey has successfully navigated newsrooms during a crisis and advanced in local government during challenging years. She will add immense value to our clients especially those with crisis communications and community/media relations engagement needs,” said CEO Heather Hoopes Matthews. “We are blessed to have her join our growing NP Strategy team. ”

In March 2024, Kelsey left her role as the Public Information Officer for Charleston County Government where she spearheaded the county’s messaging and community outreach efforts during crises including the COVID-19 pandemic and multiple hurricane emergencies. Kelsey also played a key role in introducing new technology to residents to improve communication channels in Charleston County.

Prior to her time in local government, Barlow spent nearly a decade as a journalist, including time as an executive producer at WCSC TV in Charleston. She led a team of journalists through significant events including the Mother Emanuel Church shooting, which garnered national and international media attention.

“It is an honor to join NP Strategy and work with this incredibly talented group of professionals,” said Kelsey Barlow. “I am excited to utilize my journalism background, media connections, and experience in local government to provide strategic communication advice for our clients and continue to grow NP Strategy’s reach in the Charleston area.”

Barlow is an active community member and graduate of the Charleston Metro Chamber of Commerce’s Leadership Charleston Program. She also has served on the Adopt-a-Highway Board since 2018 and volunteers to beautify the Charleston community. Originally from New Orleans, Barlow studied broadcast journalism at the University of Georgia.

Reach Kelsey Barlow at kelsey@npstrategy.com.

Recent Highlights

« Back to All Highlights

April 19, 2024

Elevating PR with CSR: How Ethical Practices Drive Organizational Success

Corporate Social Responsibility, widely known as CSR, is important to implement as it shows that an organization recognizes and acts upon its ethical obligation to positively contribute to society and…

Read More

April 18, 2024

Marketing Minute Video: From Random to Regular on Social Media

In today’s digitally-driven world, staying consistent on social media is not just an option—it’s a necessity for fostering trust, building your brand, and ultimately driving business success. NP Strategy Manager…

Read More