NPS+ Articles

Ryal Curtis January 4, 2024 in

Award Winning Social Media Strategist Joins NP Strategy

COLUMBIA, S.C. [January 4, 2024] –  NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, will launch a robust expansion of its social media team with…

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Hannah Lackey December 7, 2023 in

Building Excitement Around Your Brand: Lessons from Trader Joe’s

When the holiday season approaches, so does the buzz of seasonal treats at popular stores like Trader Joe’s, which has an almost cult-like following. But how does this retail giant…

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Taylor Kearns November 22, 2023 in

Video – Make it a Meal

Say the word ‘Thanksgiving’ out loud and the image of a beautifully glazed turkey might immediately come to mind. It’s hard to mark the occasion without it – even though…

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November 21, 2023 in

What You Learn While Interning at a Strategic Communications Firm

In order to prepare the next generation of communications professionals, it is important to create inspiring opportunities for budding journalists or PR students to consider careers in our field. By…

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November 7, 2023 in

PR vs. Marketing: What Does Your Brand Need?

In the realm of brand development, public relations (PR) and marketing are two essential elements that serve distinct purposes. At times, some mistakenly conflate marketing as an all-encompassing role, leading…

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