Marketing Minutes

Erin Smith September 24, 2021 in

Marketing Minute Video: Building Your Brand After A Crisis

Today, consumers and key stakeholders engage with companies and brands that they trust. If your company has recently been faced with a crisis, how do you rebuild your brand image…

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July 12, 2021 in

Marketing Minute Video: Changing Careers

Gone are the days where you picked one job straight out of college, clocked in, clocked out, and continue the routine until you turned 65. Risks are encouraged, entrepreneurship is…

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Jean Cecil Frick March 29, 2021 in

Marketing Minute Video: Crisis Communication

Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience is key, and how a message is delivered…

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Jean Cecil Frick March 15, 2021 in

Marketing Minute Video: Responding to Controversy in the Media

When damaging information about your organization is publicized, your credibility matters. On this week’s episode of the Marketing Minute, NP Strategy’s Vice President Jean Cecil Frick shares tips on responding…

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March 1, 2021 in

Marketing Minute Video: Personal Touch

COVID-19 forced businesses to raise their game in the digital realm. In this week’s Marketing Minute, Tina Emerson reminds us that even though online communication works, the personal touch still…

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