Marketing Minutes

Jean Cecil Frick March 29, 2021 in

Marketing Minute: Crisis Communication

Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience is key, and how a message is delivered…

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Emily Eckert March 22, 2021 in

Marketing Minute: Using Social Media to Boost Online Relationships

While social engagements can be tracked with a variety of metrics, it’s also important to be strategic in your replies to reinforce authenticity. On this week’s episode of the #MarketingMinute,…

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Jean Cecil Frick March 15, 2021 in

Marketing Minute: Responding to Controversy in the Media

When damaging information about your organization is publicized, your credibility matters. On this week’s episode of the Marketing Minute, NP Strategy’s Vice President Jean Cecil Frick shares tips on responding…

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Tina Emerson March 1, 2021 in

Marketing Minute: Personal Touch

COVID-19 forced businesses to raise their game in the digital realm. In this week’s Marketing Minute, Tina Emerson reminds us that even though online communication works, the personal touch still…

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February 22, 2021 in

Marketing Minute: Breaking Up

Breaking up is hard to do. This week, Jesica Mackey gives some advice on how to gracefully end a business relationship when it isn’t working out and part ways as…

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