Building Trust Through Website Design
July 29, 2021
Your website is the digital face of your organization or campaign. Though funds may be lower than desired for your web design, this is not an area where you should skimp when it comes to price or time. Well-designed sites are more trustworthy. People are more likely to stay on your site and learn your story as well as contribute financially if they feel they can trust your organization.
Our tips for a trustworthy site:
Keep it Simple:
- Don’t clutter your site with tons of random pictures
- Use no more than 3 fonts (only use 2 if you can get away with it)
- Don’t go crazy with your color scheme. Your scheme and palette should reflect your mood as an organization. Need ideas? Adobe can help you with that.
- Make sure your navigation is easy to both find and use.
Show Your Purpose:
Why do you want people to get involved in your organization? Why should they buy your product or invest in your services? Put this information upfront and center, don’t hide it away!
Keep Your Site Current:
No one likes finding outdated information when they are searching for contacts and events. Make sure your website’s information is up to date. This includes regularly editing bios, pictures, and calendars as well as making sure there are no broken links throughout your site. Being as up to date as possible will make your organization or company current, and in turn visitors will be more trusting of the information you are providing.
Show Your Personality:
Don’t forget, as this is your organization’s digital “face,” to show off your personality! Use imagery and color schemes that best represent your team and work culture. Don’t be afraid to have fun, but always make sure that whatever additions or edits you make to your website should still stay true to the tone of your organization’s mission.
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