Award Winning Social Media Strategist Joins NP Strategy

Ryal Curtis • January 4, 2024

COLUMBIA, S.C. [January 4, 2024] –  NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, will launch a robust expansion of its social media team with the hiring of Ryal Curtis who will work out of the Columbia, South Carolina office as a Senior Director. With more than a decade of experience crafting and executing successful social media campaigns, Curtis will amplify the firm’s reach and ability to meet the strategic digital needs of clients across the United States. 

“Ryal not only brings unmatched expertise to this role, but a great reputation as a valued leader and strategic thinker,” said NP Strategy CEO Heather Hoopes Matthews. “We are thrilled to welcome such a high-caliber professional to our growing team and look forward to the new opportunities and value he will bring to our team and to our clients.” 

Curtis joins NP Strategy after spending 10 years with BlueCross BlueShield of South Carolina, where he served as Social Media Manager and the company’s first social media strategist. During his tenure, Curtis led the company’s corporate social media strategy and social media team, which has one of the largest social media followings in the state and is now recognized as one of the top healthcare social media programs in the country. Curtis also served two years on the communications team at the University of South Carolina and spent nearly seven years working for a full-service marketing and social media agency in Raleigh, North Carolina. 

“Social media now plays a central role in how brands of all shapes and sizes connect with customers, key stakeholders and the general public at large,” said Ryal Curtis. “I’m thrilled to  join NP Strategy and work alongside award-winning communications professionals at a time when the firm is expanding its footprint and strategic service offerings for clients across the U.S.”

A Michigan native, Curtis graduated from Michigan State University. He is a graduate of Leadership Columbia and Leadership South Carolina and previously served on the board for the Columbia Opportunity Resource (COR), Big Brothers Big Sisters of Greater Columbia, and the American Marketing Association (AMA) – Columbia Chapter. In 2015, he was recognized on the “20 Under 40” list awarded by The State newspaper. 

Reach Ryal Curtis at

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