Sarah Robinson April 7, 2021 in

5 Daily Habits for High Work Performance

One of my favorite things about working in the public relations industry is that no two days are ever the same. I love the constantly changing scope of work for…

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Jean Cecil Frick March 29, 2021 in

Marketing Minute: Crisis Communication

Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience is key, and how a message is delivered…

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Emily Eckert March 22, 2021 in

Marketing Minute: Using Social Media to Boost Online Relationships

While social engagements can be tracked with a variety of metrics, it’s also important to be strategic in your replies to reinforce authenticity. On this week’s episode of the #MarketingMinute,…

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Jean Cecil Frick March 15, 2021 in

Marketing Minute: Responding to Controversy in the Media

When damaging information about your organization is publicized, your credibility matters. On this week’s episode of the Marketing Minute, NP Strategy’s Vice President Jean Cecil Frick shares tips on responding…

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Seth Palmer March 11, 2021 in

Reach your target audience exactly where they are…their phones

Did you know that the average person spends five hours a day on their mobile device?  With these growing numbers, mobile marketing has become a powerful tool to connect with…

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