October 11, 2021 in NPS+ Articles
NP Strategy Expands (Again!) in South Carolina
Strategic communications firm NP Strategy marches forward with a trend of rapid growth across the Carolinas adding most recently, Kaitlyn (“Kait”) Park to the team. Park is an experienced digital…
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Jill Wilks October 8, 2021 in NPS+ Articles
Understanding Sentiment Analysis
And how did that make you feel? Now social media platforms such as Facebook allow users to choose from various emotions to respond. You can show that you “care” or…
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Erin Smith October 7, 2021 in NPS+ Articles
Why Corporate Advocacy and the Bottom Line Do Not Have to Be Taboo
Corporate Advocacy or CSR efforts should be tied to the company’s bottom line to ensure effective and meaningful engagement that supports all stakeholders involved. It’s not widely accepted that a…
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Erin Smith September 24, 2021 in NPS+ Articles
Marketing Minute: Building Your Brand After A Crisis
Today, consumers and key stakeholders engage with companies and brands that they trust. If your company has recently been faced with a crisis, how do you rebuild your brand image…
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Jamie Lovegrove September 24, 2021 in NPS+ Articles
Building Trust with the Media
Reporters these days are busy, and their inboxes are overflowing. I should know: I recently joined NP Strategy after years of covering South Carolina politics at The Post and Courier,…
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