Shari King March 24, 2023 in

The Power of Mentorship

Have you ever been in a situation where you needed guidance, but couldn’t find it from your usual sources? During the height of the pandemic, I struggled with a decision….

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Jean Cecil Frick March 10, 2023 in

Marketing Minute Video: Developing a Winning Communications Strategy

Identifying a target audience is crucial to any communications plan. NP Strategy Senior Vice President Jean Cecil Frick breaks down the key to developing a winning communications strategy.


Hannah Lackey March 10, 2023 in

Why You Should Join Professional Development Orgs

Whether you’re interested in joining a global or national association, an industry-specific organization, or a local community group, professional development organizations come with many benefits. For one, membership typically provides…

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Meghan Durant February 23, 2023 in

To Hashtag or Not to Hashtag

When drafting social copy, it can be tempting to add a cluster of hashtags to the end of a post. It’s a common misconception that adding hashtags to social posts…

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Jamie Lovegrove February 23, 2023 in

Marketing Minute Video: OpEd Placement

Crafting an OpEd is an effective way to push out an organization’s perspective, but getting placement can be a tricky task. NP Strategy Director Jamie Lovegrove offers some tips for…