Jesica Johnson Mackey November 16, 2022 in

Marketing Minute Video: Harnessing the TikTok Algorithm

Do you know how TikTok prioritizes its content? NP Strategy intern Holyn Aukerman shares insight into what makes this social media platform tick and how to best position your content…

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Jesica Johnson Mackey November 16, 2022 in

Telling Your Brand Story

By Camryn Hipp Communicating your brand is all about telling its story and it’s important to do it the right way. Strong storytelling is a way to establish brand awareness,…

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Heather Matthews November 2, 2022 in

Marketing Minute Video: Avoiding “No Comment” Media Responses

Have you ever wanted to say, “No comment,” to an unwanted media inquiry? It’s an easy answer that can backfire due to a modern perception of someone trying to avoid…

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Caroline Balchunas November 2, 2022 in

Why You Need a Brand Kit

Establishing a brand identity is important for any company, small or large, and a crucial component to building long-term success. Instead of an afterthought, brand identity should be high priority….

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Mary Cullen October 19, 2022 in

Marketing Minute Video: Owned Media

Everyone wants media coverage but getting traction is no simple feat. More often than not, you must show before you can tell. On this week’s Marketing Minute, Project Specialist Mary…

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