October 11, 2021 in

NP Strategy Expands (Again!) in South Carolina

Strategic communications firm NP Strategy marches forward with a trend of rapid growth across the Carolinas adding most recently, Kaitlyn (“Kait”) Park to the team. Park is an experienced digital…

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Jill Wilks October 8, 2021 in

Understanding Sentiment Analysis

And how did that make you feel? Now social media platforms such as Facebook allow users to choose from various emotions to respond. You can show that you “care” or…

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Erin Smith October 7, 2021 in

Why Corporate Advocacy and the Bottom Line Do Not Have to Be Taboo

Corporate Advocacy or CSR efforts should be tied to the company’s bottom line to ensure effective and meaningful engagement that supports all stakeholders involved. It’s not widely accepted that a…

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Erin Smith September 24, 2021 in

Marketing Minute: Building Your Brand After A Crisis

Today, consumers and key stakeholders engage with companies and brands that they trust. If your company has recently been faced with a crisis, how do you rebuild your brand image…

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Jamie Lovegrove September 24, 2021 in

Building Trust with the Media

Reporters these days are busy, and their inboxes are overflowing. I should know: I recently joined NP Strategy after years of covering South Carolina politics at The Post and Courier,…

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