Jesica Johnson Mackey November 16, 2022 in Marketing Minutes
Marketing Minute Video: Harnessing the TikTok Algorithm
Do you know how TikTok prioritizes its content? NP Strategy intern Holyn Aukerman shares insight into what makes this social media platform tick and how to best position your content…
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Jesica Johnson Mackey November 16, 2022 in NPS+ Articles
Telling Your Brand Story
By Camryn Hipp Communicating your brand is all about telling its story and it’s important to do it the right way. Strong storytelling is a way to establish brand awareness,…
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Heather Matthews November 2, 2022 in Marketing Minutes
Marketing Minute Video: Avoiding “No Comment” Media Responses
Have you ever wanted to say, “No comment,” to an unwanted media inquiry? It’s an easy answer that can backfire due to a modern perception of someone trying to avoid…
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Caroline Balchunas November 2, 2022 in NPS+ Articles
Why You Need a Brand Kit
Establishing a brand identity is important for any company, small or large, and a crucial component to building long-term success. Instead of an afterthought, brand identity should be high priority….
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Mary Cullen October 19, 2022 in Marketing Minutes
Marketing Minute Video: Owned Media
Everyone wants media coverage but getting traction is no simple feat. More often than not, you must show before you can tell. On this week’s Marketing Minute, Project Specialist Mary…
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