July 11, 2024 in

NP Strategy Strengthens Alabama Team

BIRMINGHAM, ALABAMA [July 11, 2024] –  NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, continues to expand its presence in Alabama with the hiring of…

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Annie Howie July 10, 2024 in

Marketing Minute Video: Why Social Media Listening Is Crucial for Your Brand in the Digital Age

Stay ahead in the digital age with Social Media Listening. Monitoring online conversations in real time can help you understand what’s being said about your brand, products, and industry. Coordinator…

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Robert Andrews July 9, 2024 in

How Political Intelligence Can Shape Your PR Strategy

Altering media headlines. Viral social media campaigns. Successful campaign kick-off events. Synchronized strategic messaging. These tactics are often the hallmarks of a solid public relations effort. And for good reason….

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June 26, 2024 in

Why Every Brand Needs PR

Public relations is the backbone of how a company shapes and maintains its public image. Here are five proven reasons why investing in PR is essential for businesses. 1. Telling…

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Mary Cullen June 26, 2024 in

How to Navigate a Crisis in 2024: Key Lessons and Strategies

Less than 50% of US businesses have a formal crisis communications plan, but of those that do, 98% of business leaders who activated it say it was effective. That’s according…

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